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Wealth in Indonesia: Sizing the Market Opportunity 2016

, Published: Dec-2016
Report Code: VF0046CI    Report Format: Electronic PDF


The Indonesian affluent market is small but is set for continuous strong growth. Indeed, the proportions of HNW and mass affluent individuals compared to its overall size are unremarkable, and it is only the strong growth rates that are predicted that make the market so attractive. Deposits account for a lower proportion than the regional average, while bonds continue to flourish. Outside of the onshore liquid market, local HNW individuals show strong appetite for property investment, while concerns about economic stability have pushed investors to hold assets offshore. However, the election of President Joko Widodo late in 2014 brings stability and optimism, and the recent passing of a tax amnesty is expected to make significant amounts available for government spending.


  • Verdict Financial’s “Wealth in Indonesia: Sizing the Market Opportunity 2016” analyzes the Indonesian wealth and retail savings and investments markets, with a focus on the HNW segment. The report is based on our proprietary datasets.
  • Specifically the report:
  • - Sizes the affluent market (both by the number of individuals and the value of their liquid assets) using our proprietary datasets.
  • - Analyzes which asset classes are favored by Indonesian retail investors and how their preferences impact the growth of the overall savings and investments market.
  • - Examines HNW clients’ attitudes towards non-liquid investments such as hedge funds, property, and commodities.
  • - Identifies key drivers and booking centers for offshore investments by Indonesian HNW clients.

Reasons to Buy

  • Benchmark your share of the Indonesian wealth market against the current market size.
  • Forecast your future growth prospects using our projections for the market to 2020.
  • Identify your most promising client segment by analyzing penetration of affluent individuals in Indonesia.
  • Evaluate your HNW proposition by understanding the investment mix of the local onshore investment market.
  • Review your offshore strategy by learning HNW motivations for offshore investments and their preferred booking centers.