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UK Personal Lines Insurance: Distribution and Marketing 2016

By:
, Published: Jan-2017
Report Code: VF00107IA    Report Format: Electronic PDF

Description


In the midst of an “insurtech” revolution, the personal lines distribution space faces a number of new challenges to the status quo and a raft of opportunities to better engage with customers. New approaches are perhaps most needed by a broker channel that needs to find a reinvigorated sense of its unique benefits, as it has slipped behind the direct channel for share of business. The future of the banking and retail/affinity channels meanwhile depends on the continued appetite these segments have to focus on non-core lines of business.

Reasons to Buy

  • - Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • - Improve on customer engagement by recognizing what is most important to them and how the purchasing journey can be developed to meet their needs.
  • - Discover which are the most selected providers across each key distribution channel and which of these channels claim the best levels of customer loyalty.
  • - Have a view on which insurance brands and products are accounting for the lion’s share of marketing spend.