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Retail Banking Country Snapshot: Turkey 2016

By:
, Published: Dec-2016
Report Code: VF0146CI    Report Format: Electronic PDF

Description


Turkey has a growing financial services market, enlivened by the innovative approach traditional banks have taken. Ownership of key financial products is widespread, with consumers favoring local providers that have a good reputation. Fintech providers are widely known in the country, though the traditional banks have developed advanced online and mobile services. Usage of branches for more complex interactions endures, though usage of online and mobile services is one of the strongest in the region.

Scope

  • This report reviews the retail banking sector in Turkey, with a particular focus upon the current account, savings, mortgage, and personal loans markets. It includes both market-level data and insight from our global Retail Banking Insight Survey.
  • The report offers insight into:- How consumers in Turkey take out and use their financial products, and how this has changed in recent years.- Which providers dominate the current account, savings, mortgage, and loan markets, and what factors persuaded their customers to choose them.- The extent to which consumers are using online and mobile channels to research, take out, and use their financial products.

Reasons to Buy

  • Future proof your strategy with market sizing, forecasts, and analysis of key developments currently affecting Turkey’s retail banking sector.
  • Target consumers with inside knowledge of their true behaviors and attitudes, with detailed analysis from our proprietary insight.
  • Learn about the impact that new entrants and distribution channels will have on the market.