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Retail Banking Country Snapshot: Denmark 2016

, Published: Dec-2016
Report Code: VF0144CI    Report Format: Electronic PDF


Danske Bank and Nordea are the leading providers in the current account and savings account markets, with Nykredit dominating the provision of mortgages. Although branches remain the most important channel for acquisition, online – and increasingly mobile – are the main channels for ongoing interaction for both complex and routine tasks. Only a minority of consumers have used fintech providers to date, and peer to peer (P2P) lending has yet to make a mark, with providers in this sector primarily targeting the SME market.


  • Verdict Financial’s “Retail Banking Country Snapshot: Denmark 2016” reviews the retail banking sector in Denmark, with a particular focus on the current account, savings, mortgage, and personal loans markets. It includes both market-level data and insight from our global Retail Banking Insight Survey.
  • The report offers insight into:
  • - How consumers in Denmark take out and use their financial products, and how this has changed in recent years.
  • - Which providers dominate the current account, savings, mortgage, and loan markets, and what factors persuaded their customers to choose them.
  • - The extent to which consumers are using online and mobile channels to research, take out, and use their financial products.

Reasons to Buy

  • Future proof your strategy with market sizing, forecasts, and analysis of key developments currently affecting the Danish retail banking sector.
  • Target consumers with inside knowledge of their true behaviors and attitudes, with detailed analysis from our proprietary insight.
  • Learn about the impact new entrants and distribution channels will have on the market.