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Insurance Competitor Profile: RSA 2016

, Published: Dec-2016
Report Code: VF0069CA    Report Format: Electronic PDF


RSA Group is one of the oldest and largest commercial insurers in the world. RSA has divided its portfolio into three core regions: the UK and Ireland, Canada, and Scandinavia. RSA caters to a wide range of businesses, from SMEs to large UK-domiciled multinational companies. With its specialist expertise RSA supports companies in the marine and construction sectors, among others. RSA competes in the personal lines segment, primarily using its More Th>n brand. It also has its online-only car insurance provider, RSA echoice.


  • This profile provides a comprehensive review of RSA, including its structure, its performance in both the commercial and personal lines markets, as well as its marketing and distribution strategy.
  • Key questions answered include:- What are RSA’s brands within the group- What are RSA’s strengths and weaknesses- What opportunities and challenges does the company face going forward

Reasons to Buy

  • Learn about RSA’s organizational structure and its core business segments.
  • Gain insight into RSA’s underwriting and distribution strategy.
  • Understand the group's advertising strategy.