Industry Reports

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addock Research & Branding Inc

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Attitudes towards climate change

$390.00
By:
, Published: Sep-2010

This section report focuses on the attitudes and associations the American, Canadian and English public has about climate change - and the emotions the subject provokes. The data is analysed by key demographics across each country. It also explains the creation of the main three-fold attitudinal segmentation towards climate change ('Climate Citizens', 'Mild Greens' and 'Sceptics & Uninvolveds') used throughout the Environmental Choices survey .....

Influencers and social tipping points

$390.00
By:
, Published: Sep-2010

This section report focuses on influencers - those people who are making an impact on public opinion concerning climate change. The analysis measures how much prominent influencers are considered to be effective in shaping opinion in Canada, England and the USA, and how much they are thought to be wrong-thinking and/or annoying. Additionally, the study measures the influence of organizations and word-of-mouth on public perception of climate ch.....

Government mandates for action on climate change

$390.00
By:
, Published: Sep-2010

This section report addresses public agreement with the different types of policy that governments can use to tackle climate change. It presents evidence about how opinions differ by country, by attitudes towards climate change, party political support and other key demographics. Using cluster analysis, the public is categorized into six different groups according to their support for different types of policy. These 'six degrees of policy sup.....

Values, passions and incentives - in relation to climate change

$390.00
By:
, Published: Sep-2010

This section report addresses how people's identity relates to attitudes to climate change, and how this can be used in marketing. A general finding from academic research is that people with more materialistic values tend to have less concern for the environment - yet marketers need to know what this means in selling specific low carbon products to specific demographic sub-groups, in different cultures and in different product categories. Sel.....

Power generation: coal, nuclear power and Repower America

$390.00
By:
, Published: Sep-2010

This section report considers attitudes towards different aspects of power generation - specifically to do with coal, clean coal, nuclear power and the 'Repower America' campaign. It also considers the associations, and emotional attachments, that people in Canada, England and the USA have towards coal. Despite the danger that coal poses for the climate, it seems to provide a warm, homely feel - for example, it is used in the branding of a new.....

Organizations, media and marketing campaigns - in relation to climate change

$390.00
By:
, Published: Sep-2010

This section report is designed to measure how much people are being influenced in their awareness, thoughts and actions on climate change by different types of organizations, media and marketing devices. It also provides information about the combined coverage, and cross-over of influence, of some of the most important organizations, and the profile of those being influenced.

Climate change and the home

$390.00
By:
, Published: Sep-2010

This section report focuses on 'the home' and the issues involved in improving energy-efficiency and reducing emissions. The report considers key household activities and measures to mitigate their environmental impact - and provides evidence of how this varies between Canada, England and the USA. It also identifies and profiles 'Micro-Energy Leaders' - a potential target group for early adoption of new cleantech offerings for the home.

Green energy companies and micro-CHP

$390.00
By:
, Published: Sep-2010

This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It also tested consumer reaction, in Canada, England and the USA, to a description of a micro-CHP boiler, based on the Ceres Power prototype, shown below:

Flying and telepresence

$390.00
By:
, Published: Sep-2010

This section report focuses on how public opinion about climate change, in Canada, England and the USA, relates to flying behaviour, and opportunities for low-carbon alternatives to flying. The report considers the current use of inexpensive video-communication systems from Skype (video) and VSee, as well as the current use and potential adoption of high-quality telepresence systems. It measures awareness and reputation of 7 specific teleprese.....

Carbon-offsetting and business reputations

$390.00
By:
, Published: Sep-2010

This section report has two focuses: carbon offsets and business reputations. The initial analysis is designed to understand the attitudes the public has towards carbon offsets, and how carbon offset schemes could build better public support. The analysis considers which demographic segments of the population are more, or less, supportive of carbon offsetting. There is detailed analysis of attitudes towards carbon offsetting according to our c.....

The branding of climate change

$390.00
By:
, Published: Sep-2010

Branding can be used to motivate people to work towards a low-carbon economy and, by extension, embrace low-carbon products and policies. Branding techniques can provide the ideas, stories, myths and/or metaphors which lead people to action, and effective branding can build valuable business and policy assets. But what would be the most compelling branding concepts, and does the appeal vary by Canadians, English and Americans A common theme is.....